Strong Nationwide Interest for Proton e.MAS 5 Following First-of-Its-Kind Livestream Booking Announcement
Shah Alam, 8 October 2025 - Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of PROTON, announced that the Proton e.MAS 5 has achieved 1,607 bookings within 24 hours of opening for booking on 4 October 2025.
The remarkable response follows a first-of-its-kind livestream for the Open for Booking announcement, held on Saturday at Proton e.MAS Nilai, where Malaysians were introduced to the Proton e.MAS 5 – Malaysia’s first affordable electric vehicle (EV).
“We’re truly humbled by the overwhelming response from Malaysians for Proton e.MAS 5,” said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET. “Our mission has always been to make EV ownership accessible to all, and with the e.MAS 5, we’re turning that vision into reality. It’s truly Malaysia’s most affordable EV, built for the Rakyat.”
The livestream was simultaneously broadcast across eight (8) TikTok pages and one (1) Facebook page, including official Proton e.MAS channels and key motoring partners such as Nazz & Co and SoyaCincau. It drew around 572,000 live viewers and has since surpassed 1 million total views post-launch, with numbers continuing to grow nationwide.
City-Sized EV, Big on Comfort, Small on Price
With an estimated starting price between RM60,000 and RM80,000, the Proton e.MAS 5 proudly stands as Malaysia’s first affordable EV, designed to make electric mobility a reality for everyone. Built with the compact footprint of a B-segment car but offering C-segment interior space, it delivers the perfect balance of practicality and comfort for everyday Malaysian driving.
Compact on the outside yet spacious within, the Proton e.MAS 5 delivers B-segment agility with C-segment comfort, giving drivers the best of both worlds. Add to that a class-leading turning radius, rear-wheel drive precision, and integrated live charging status, Malaysian not only have an EV that is easy to own, but truly exciting to drive.
Book Your Proton e.MAS 5 Today for Only RM99*
Malaysians can register for interest for the Proton e.MAS 5 through the official Proton e.MAS website, or make a booking directly at any of the 43 Proton e.MAS dealerships nationwide. Malaysians can either register interest through the official Proton e.MAS website or make a booking directly at any Proton e.MAS dealerships nationwide.
To book, just pay a RM99* booking fee and enjoy the following exclusive early bird perks:
- A limited-edition Proton e.MAS Touch ‘n Go NFC Card preloaded with RM100
- RM500 rebate on the booking fee**
* T&Cs apply
**This offer is valid to the first 5,000 customers who successfully register their e.MAS 5
Visit the Proton e.MAS website and follow our official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial) for more information.
#PROTONeMAS5 #MostAffordableEV #FreedomThatElectrifies #OwnYourSpace
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