Malaysia’s No.1 EV, is locally produced for Malaysian drivers and starts from RM99,800
Subang Jaya, 20 January 2026 - PRO-NET, a subsidiary of national carmaker PROTON, is introducing the locally produced 2026 Proton e.MAS 7 in Malaysia. This marks a key milestone in advancing the country’s electric vehicle (EV) ecosystem, offering Malaysian drivers a vehicle that combines practicality, advanced technology, and sustainable mobility, all at an affordable price.
“The local production and competitive pricing of the Proton e.MAS 7 reflect our commitment to delivering EVs that are both innovative and affordable for Malaysian drivers,” said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET. “We would also like to express our appreciation to our customers for making the e.MAS 7 Malaysia’s best-selling EV in 2025. With the 2026 updates, including enhanced features and locally adapted specifications, the e.MAS 7 will offer an even more convenient and safer driving experience.”
The 2026 Proton e.MAS 7 reflects PRO-NET’s continued focus on innovation, safety, sustainability, and delivering a locally produced, high-quality EV for Malaysian drivers.
2026 Proton e.MAS 7 Updates
PRIME Variant:
- Powered Tailgate Added
The powered tailgate allows drivers to open and close the boot with a simple button press or key fob command. This feature is especially useful when your hands are full, making loading and unloading effortless.
PREMIUM Variant:
- ADAS Upgrade (Advanced Driver Assistance Systems)
The Premium variant now includes three cutting-edge safety features:
- Evasive Manoeuvre Assist (EMA): Helps the driver steer around obstacles during emergency situations, reducing collision risk.
- Front Cross Traffic Alert (FCTA): Warns the driver of vehicles approaching from the sides at intersections, improving visibility and reaction time.
- Active Lane Change Assist (ALCA): Supports safe lane changes by monitoring blind spots and automatically adjusting steering if necessary.
PRO-NET remains committed to delivering a smooth ownership and delivery experience for all e.MAS customers. The 2026 Proton e.MAS 7 reflects PRO-NET’s continued focus on innovation, sustainability, and customer-centric solutions. Through advanced technology and local assembly, PRO-NET is helping shape a greener and smarter future for Malaysia.
Power Packs + and Welcome Benefit
To celebrate the introduction of the 2026 Proton e.MAS 7, buyers will receive a comprehensive Welcome Benefit package worth RM4,000*. The package includes the following:
Power Home
- Complimentary 7kW Home Charger worth RM 1,500
Power Plus
- Complimentary V2L Adaptor worth RM 500
Power Online
- 5-Years Unlimited Internet Data worth RM 1,800
Power Thru
- 6-year Unlimited Mileage Vehicle Warranty
- 8-Year / 160,000km High Voltage Battery and Component Warranty
Power Exchange
- Exclusive Proton Owner Trade-In Rebate Worth RM5,000
The On-The-Road Price (without insurance) of the 2026 Proton e.MAS 7 Prime and Premium are as follows:
| Variant | Peninsular Malaysia | East Malaysia |
| e.MAS 7 Prime | RM103,800 | RM106,800 |
| e.MAS 7 Premium | RM119,800 | RM122,800 |
Welcome Benefit Offer with RM4,000* rebate for limited time offer, On-The-Road Price (without insurance) of the 2026 Proton e.MAS 7 Prime and Premium are as follows:
| Variant | Peninsular Malaysia | East Malaysia |
| e.MAS 7 Prime | RM99,800 | RM102,800 |
| e.MAS 7 Premium | RM115,800 | RM118,800 |
*Welcome Benefit and e.MAS Power Pack + are valid for a limited time only
For more details, please visit the Proton e.MAS website and follow our official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial) for more information.
#PROTONeMAS7 #MostAffordableEV #FreedomThatElectrifies #OwnYourSpace
