The PROTON Business Case Challenge 2025 engages final-year students nationwide to develop real-world problem-solving and industry-ready capabilities
Subang Jaya, 18 November 2025 – PRO-NET, a subsidiary of PROTON, is proud to be part of the Proton Business Case Challenge 2025, a nationwide competition that invites university students to put their business acumen and innovative thinking to the test.
Organised as part of the Proton Young Talent (PYT) Programme, the challenge provides students with a platform to tackle real-world automotive business scenarios and propose creative, data-driven solutions that reflect the fast-evolving mobility landscape.
“The Proton Business Case Challenge is an opportunity to see how young Malaysians think about the future of our industry,” said Mr. Zhang Qiang, CEO of PRO-NET. “With electric vehicles on the rise, we want to inspire the next generation to think boldly and act confidently. PRO-NET is always ready to nurture new talent and provide them with opportunities to grow within the industry.”
A Nationwide Search for the Best Business Minds
The competition will be held in six regional rounds, culminating in a Grand Finale on December 13, 2025. Each team of four to five students will be tasked to analyse, formulate, and present strategic business solutions under time constraints—testing their teamwork, creativity, and strategic thinking.
PRO-NET will be at the following venues:
| Region | Venue | Date |
| Central | Universiti Malaya | 17 November 2025 |
| Northern | Universiti Utara Malaysia | 19 November 2025 |
| Southern | Universiti Tun Hussein Onn Malaysia | 26 November 2025 |
The Proton Business Case Challenge 2025 is open to Malaysian citizens who are Bachelor’s Degree or Master’s final-year students, aged 26 and below in 2025.
Rewards Beyond Cash: A Pathway to PROTON
Winners of the Proton Business Case Challenge will receive cash prizes of up to RM5,000, with the Top Presenter earning a special award of RM1,000.
Most significantly, the top-performing students will receive Conditional Offers to join the Proton Young Talent Programme upon graduation—an exclusive gateway to a professional career with PROTON, offering mentorship, structured development, and hands-on experience in Malaysia’s leading automotive company.
For updates, booking information, visit the Proton e.MAS website and follow our official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial) for more information.
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