Over 50% of Buyers Agree e.MAS 7 Offers a Value-for-Money Proposition
Subang Jaya, 3 March 2025 – PRO-NET, a subsidiary of national car maker PROTON, proudly announces the delivery of its 1,000th unit of the e.MAS 7, the brand’s first-ever electric vehicle (EV). This milestone reflects the rapid acceleration of EV adoption in Malaysia and PROTON’s commitment to making electric mobility accessible to all.
Appreciating the Trust of Malaysians
The overwhelming response to the e.MAS 7 is a testament to the trust Malaysians have placed in PROTON’s vision for sustainable mobility. Since its launch by Prime Minister YAB Anwar Ibrahim, the e.MAS 7 has gained traction among diverse customer segments, demonstrating the growing confidence in EVs as a practical and future-forward choice.
PRO-NET’s success extends beyond delivering vehicles but ensuring a seamless transition to EV ownership. The e.MAS 7’s strong appeal lies in its combination of affordability, practicality, and a well-developed ecosystem that supports users throughout their EV journey. Key enablers include the Live Integrated Charging Map, over 2,000 charging points nationwide, accessible charging infrastructure, and a suite of advanced safety and connectivity features. This ecosystem enables customers to experience the full potential of electric mobility with ease and confidence.
Survey results indicate that 58% of buyers recognize the e.MAS 7 as a value-for-money proposition, while 51% appreciate its spaciousness and practicality. Additionally, 38% were drawn to its advanced safety features, including Level 2 ADAS and semi-autonomous driving capabilities, and 39% cited the Live Integrated Charging Map as a key factor in their decision-making process.
Strong Bookings and Market Share Growth
“The success of the e.MAS 7 is a reflection of our commitment to providing a compelling EV proposition that aligns with the needs of Malaysian consumers. Our goal is not just to sell cars but to foster a complete ecosystem that ensures a seamless and confident transition to electric mobility,” said Zhang Qiang, Chief Executive Officer of PRO-NET.
With over 4,500 bookings secured and strong demand continuing, PRO-NET is confident in reaching 6,000 bookings soon—especially with the extension of the special launch power package, which provides exclusive pricing to early adopters. The e.MAS 7 has also captured a significant 25% share of the local EV market, reinforcing its position as a leader in Malaysia’s growing EV segment. This further cementing its position that more Malaysians are willing to embrace EVs when provided with an accessible and well-supported ownership experience.
EVs Resonating with Malaysian Lifestyles
More Malaysians now recognise the importance of transitioning to electric vehicles -not just for sustainability, but also for practicality in their daily lives. The e.MAS 7 has proven to be a seamless fit for various lifestyles, offering value-for-money, spaciousness, and advanced driver-assist features. As awareness and infrastructure improve, the shift towards electric mobility continues to gain momentum, reinforcing a future of sustainable and intelligent driving.
For the latest updates, follow Proton e.MAS’s official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).
