‘Electrify Your Life’ Roadshow Launches at The Exchange TRX, Kuala Lumpur (22 – 25 May 2025)
KUALA LUMPUR, 22 May 2025 – PRO-NET, a wholly-owned subsidiary of PROTON, is charging into Malaysia’s electric future with the highly anticipated launch of the Proton e.MAS Nationwide Roadshow, starting today at The Exchange TRX, Kuala Lumpur. Running from 22 to 25 May, this landmark event marks the official debut of the Electrify Your Life campaign, bringing Malaysians closer than ever to the benefits and possibilities of electric mobility.
The roadshow is a lifestyle-first experiential event that offers a bold glimpse into how the Proton e.MAS 7, Malaysia’s first national electric vehicle and best-selling electric vehicle (EV) for the fourth consecutive month in 2025, seamlessly integrates into everyday life. From interactive test drives and motoring Key Opinion Leader (KOL) talks, to exclusive giveaways and immersive installations, the roadshow is designed to excite, educate, and empower.
“This is more than a car showcase, it’s a movement. The Electrify Your Life roadshow brings EV living to life in fun, relatable ways,” said Pn. Salawati Binti Mohd Yusoff, Chief Branding Officer of PRO-NET. “It’s about showing how e.MAS 7 fits into school runs, weekend getaways, and even your personal style.”
"Through this nationwide roadshow, we aim to make EV technology tangible and accessible to everyday Malaysians, not just in major cities but across the entire country. Proton e.MAS is here to inspire change, empower choice, and drive the shift toward a cleaner, more sustainable tomorrow." added Mr. Zhang Qiang, Chief Executive Officer of PRO-NET.
Highlights of Electrify Your Life Roadshow at TRX Mall
The Electrify Your Life Roadshow at TRX Mall brings the Proton e.MAS 7 to life through a series of engaging and educational experiences. One of the main highlights is the Test Drive sessions, where the public can get behind the wheel and experience the e.MAS 7’s performance, instant torque and smart connectivity, offering a true feel of what it’s like to drive a fully electric SUV.
Visitors can also explore the Electrify Your Life Lifestyle Zones, designed to showcase how the e.MAS 7 complements various aspects of modern living. The Electrify Your Fun zone features a mini RC car track and playful displays, while Electrify Your Drive educates attendees on EV charging, energy efficiency, and onboard technology. Electrify Your Adventure highlights the vehicle’s suitability for road trips and glamping experiences, and Electrify Your Style offers a trendy, photo-friendly space with stylish and futuristic installations.
Adding to the excitement are the KOL EV Sharing Sessions, happening daily during the roadshow. Well-known automotive personalities, including Amin Ashaari, Co-Founder and CEO of SoyaCincau, will share practical tips on EV ownership, address common misconceptions, and provide personal insights about driving the e.MAS 7. These sessions are scheduled at 1:00 PM and 6:00 PM on Saturday, 24 May 2025 and Sunday, 25 May 2025.
Following the TRX kick-off, the Proton e.MAS roadshow will travel across key regions nationwide:
- Gurney Paragon, Penang: 13–15 June 2025
- AEON Mall Bandaraya, Melaka: 27–29 June 2025
- Paradigm Mall, Johor Bahru: 3–6 July 2025
- Central i-City, Shah Alam: 21–24 August 2025 (Finale)
Win a Brand-New Proton e.MAS 5 in the Electrify Your Life Contest
Beyond the roadshows, PRO-NET is inviting all Malaysians to take part in the Electrify Your Life Contest, a nationwide celebration of EV living. Open to participants both at the roadshow venues and across Proton e.MAS dealerships nationwide, the contest offers exciting monthly prizes and culminates with a grand prize: a brand-new Proton e.MAS 5.
Participants can enter by engaging with the campaign at any participating dealership or roadshow venue. Contest entries include completing digital challenges, test drive participation, and content submissions via social media.
The contest runs from May to July 2025, with the grand prize winner set to be announced on 24 August 2025 at Central i-City, Shah Alam. For more information about the campaign, to book a test drive, or to enter the Electrify Your Life Contest, visit the Proton e.MAS website or follow the brand on social media: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).
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