Subang Jaya, 27 May 2025 – Proton New Energy Technology Sdn Bhd (PRO-NET) is proud to share that its Chief Branding Officer, Puan Salawati Mohd Yusoff, has been recognised with the Malaysian CMO Award 2024, presented by MARKETING Magazine Asia. This prestigious award celebrates marketing leaders who play a vital role in shaping their organisations beyond branding, contributing to growth, transformation and long-term strategic impact.
“It’s truly humbling to receive this recognition,” shared Puan Salawati. “Branding is never just about logos or taglines. It’s about connecting with people in a real and meaningful way. I’m grateful for the opportunity to shape how Malaysians experience our brands, and even more thankful to be surrounded by a team that shares the same passion and purpose.”
From Vision to Voice, Leading the Brand Evolution at PRO-NET
PRO-NET’s success is built on a clear sense of direction and purpose in how it communicates with Malaysians about the future of mobility. By staying consistent in its messaging, always putting the customer first, and focusing on building trust through innovation, PRO-NET has shaped the way people see and experience its two core brands which smart Malaysia and Proton e.MAS.
smart Malaysia has rapidly gained recognition in the premium electric vehicle segment. The smart #1 ranked among the top three electric SUVs priced above RM180,000, while the smart #3 attracted widespread industry acclaim. Among the accolades received were Best Compact Premium EV at the Car of the Year (COTY) 2024 awards, Best Electric Luxury Compact All-Wheel Drive Crossover or SUV by the Star Carsifu Editor’s Choice Awards, and dual honours from MARii with Car of the Year and Crossover of the Year (Below RM200,000).
smart Malaysia has rapidly gained recognition in the premium electric vehicle segment. The smart #1 ranked among the top three electric SUVs priced above RM180,000, while the smart #3 attracted widespread industry acclaim. Among the accolades received were Best Compact Premium EV at the Car of the Year (COTY) 2024 awards, Best Electric Luxury Compact All-Wheel Drive Crossover or SUV by the Star Carsifu Editor’s Choice Awards, and dual honours from MARii with Car of the Year and Crossover of the Year (Below RM200,000).
Malaysia’s Leading EV Model
Proton e.MAS has swiftly emerged as a symbol of national pride and progress in the electric vehicle space. Since its official launch by the Prime Minister of Malaysia on 16 December 2024, the Proton e.MAS 7 has quickly captured the attention of Malaysian drivers, becoming the nation’s top-selling electric vehicle model in record time.
In just 75 days after its launch, over 1,000 units were delivered. As of today, more than 2,700 units of the e.MAS 7 have been handed over to customers nationwide. With a commanding 26% share of Malaysia’s overall EV market, the Proton e.MAS 7 has maintained its position as the number one electric vehicle in the country for four consecutive months.
Commenting on the recognition, Mr. Zhang Qiang, Chief Executive Officer of PRO-NET, said, “This recognition is a proud moment not just for Puan Salawati, but for all of us at PRO-NET. Her dedication and leadership have played a key role in how our brands are seen and embraced by Malaysians today. As we continue to grow and lead in the EV space, this achievement reminds us that building a strong brand is truly a collective journey.”
These achievements continue to reinforce PRO-NET’s leadership in shaping the future of the EV movement in Malaysia, delivering on its promise to inspire connections and accelerate the nation’s shift towards a more sustainable automotive future.
The Malaysian CMO Award is a platform that acknowledges visionary marketers who are not only brand custodians, but enablers of business success.
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