Strategic fleet electrification effort reflects Northport’s ESG commitment, supported by PRO-NET’s practical, zero-emission EV solution
KLANG, 22 April 2025 – In a joint effort to advance sustainable mobility and operational efficiency, Northport (Malaysia) Bhd and PRO-NET (Proton New Energy Technology Sdn Bhd) today announced the deployment of three units of the Proton e.MAS 7 for Northport’s auxiliary police patrol fleet. As Malaysia’s No.1 electric vehicle model, the e.MAS 7 sets a new benchmark in green security operations. This milestone also marks Northport as the first company and port operator in the country to purchase and operate the e.MAS 7 under a fleet arrangement, reinforcing its leadership in corporate ESG efforts and sustainable transport solutions.
Mr. Zhang Qiang, Chief Executive Officer of PRO-NET, said: “We are honoured to collaborate with Northport, an organisation that leads by example in embracing sustainability. The Proton e.MAS 7 is designed for practical, everyday use, and its deployment within Northport’s operations demonstrates that electric vehicles are not just a vision for the future, but a viable solution for today. This partnership reflects a shared commitment to advancing green mobility in real and impactful ways.”
Northport Deploys Proton e.MAS 7 to Strengthen Green Port Initiatives
The deployment reflects Northport’s ongoing commitment to making its daily operations more environmentally friendly. As Proton’s first fully electric SUV, the e.MAS 7 brings real benefits to day-to-day patrols. Its smooth and quiet drive helps reduce fatigue for officers during long shifts, while quieter operations lessen noise in the port area. The vehicle’s fast charging capability means it is always ready when needed, and the energy efficient electric powertrain helps cut down on both fuel costs and emissions. With fewer moving parts compared to a conventional petrol vehicle, it also requires less maintenance, making it a smart step forward as Northport moves toward a greener future.
"At Northport, we are committed to embracing sustainable practices and clean energy solutions. The Proton e.MAS 7 aligns perfectly with our environmental goals and supports our Green Port initiatives and ESG commitments. As a proudly Malaysian port, choosing Proton also reflects our support for local innovation and national industry development. The Proton e.MAS 7 offers the right balance of performance, safety and technology, making it ideal for the demanding needs of our port operations," said Fakhrul Azhar Tajudin, Chief Executive Officer of Northport.
Driving Change with Confidence and Purpose
As more Malaysian businesses and government-linked companies seek to align with national carbon reduction goals, Northport’s move is a significant step forward in the electrification of corporate fleets. By choosing the e.MAS 7, Northport is demonstrating that sustainability and operational performance can go hand in hand. The vehicle’s modern features, quiet operation, digital connectivity, and driving range make it an ideal choice for high-frequency, high-responsibility use cases like security patrols.
The Proton e.MAS 7 represents the beginning of a new chapter for PRO-NET’s electric mobility vision. Designed with both private and commercial users in mind, the e.MAS 7 combines energy efficiency, driving comfort, and smart functionality in a vehicle that’s ready to meet the evolving needs of the Malaysian market.
For the latest updates, follow Proton e.MAS’s official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).
